Retail, Sales & Wholesale
ARBS MobileComm Team Mobile Apps
Absolutely Zero Start Up Cost, Unlimited Income, Recurring Income, Performance Based Income Opportunity. We welcome You As Our Valuable Channel Partner. Please express your interest by email to email@arbscpl.com.
Big Retail Chain Stores Business Mobile Apps
ARBS Mobile Comm Team has
developed seven mobile apps for Big
Retail Chain Stores.
What kinds of retail chain/retail store customers we deal with so far?
Our Big Retail Chain Stores Customers are in the following Business :
- ASEAN Retail-Chains & Franchise Business
- Pet Lovers Chains Business
- Electrical chain store Business
- Child-related product specialty chain store
- Bird nest Retail chain Business
- HALAL chicken chain store Business
Retail Shops & Stores/Wholesale Store Mobile Apps
Our Team Seventeen Retail Chain Stores Customers are in the following Business :
- Light Retail Store Business
- Clothing Retail Store Business
- Sweet,Trendy craft & Supply Retail Store Business
- Soy milk and bean curd Retail Store Business
- Watches Retail Store Business
- Retail Supermarket Store Business
- Optical Retail Shop Business
- Tea Retail Shop Business
- Aquarium Retail Shop Business
- Fashionable footwear and accessories Retail Store Business
- Jewellery Retail Store Business
- Musical Retail Shop Business
- Paints & hardware products retail Store Business
- Sanitary ware and kitchenware retail shop Business
- Customized embossed chocolates shop Business
- Bengali movie retail shop Business
Our Wholesale Business Mobile Apps Customer
Selling various brands of milk powder, lifestream cordyceps, manuka honey, building up a network of 6000 customers. They are the official appointed online agent by Mead Johnson, Diethelm Singapore, Karihome, Honey World, Organic Life, Lifestream Group, etc.Please Listen Video :
Top 5 Mobile Trends In Retail
- Written by Elliotte Bowerman, Sourcebits
Brick-and-mortar retailers face increasing pressures from online competitors that are just a click away for their customers. How can retailers leverage the growing use of mobile devices (156 million in the U.S. and growing 24% annually) to thrive in the rapidly shifting consumer landscape?
While some mobile apps may compete with in-store sales, there’s a tremendous opportunity to leverage mobile devices to augment in-store shopping. Many innovative retailers are enhancing their shopping experience — and the overall brand dynamic for consumers — with apps that add value through various features.
It’s no wonder that more retailers are investing in mobile apps. Consider these statistics from ComScore:
- Coupon sites get 88% of their traffic from mobile devices.
- 80% of mobile device usages is dedicated to apps vs. mobile web browsers.
- When consumers visit online retail sites like Amazon, eBay and Etsy on mobile devices, 80% of the time it’s through an app.
- But large multichannel retailers — with the exception of Target Corp., which draws 50% of its mobile traffic from its app — get most mobile visits through mobile web browsers.
Mobile apps can make shopping easier for consumers, allowing them to do things like buy groceries on the way home, budget for Christmas shopping, or find the perfect shoes to match an outfit. Retailers also can get tremendous value by investing in mobile in the following ways:
- Increased revenue – Mobile commerce will generate $34.2 billion by the end of 2014, up from $21 billion in 2012. Capture more mobile consumers by promoting apps across channels: In the app itself, through email and online ads, and even offline with in-store and print promotions.
- Increased loyalty – The more time, money and energy you save your customers, the more likely they are to make you their “go-to” place to shop. If mobile app(s) can make their lives easier, that equals a more loyal customer base for your business.
- Increased engagement – You know your customers like your products, but a mobile app can do more than simply sell inventory. Successful apps make your brand more accessible to your customers, and enable you to contribute to their lives in a meaningful way that goes far beyond retail sales.
- Increased awareness – The more visible your brand is to your customer base, the more likely they are to buy your product. The more they’re satisfied with your product, the more brand loyalty your customers will have. The greater their brand loyalty, the more often they’ll return to your brand instead of a competitor’s.
While there’s no doubt mobile app technology is expanding rapidly, there are five main trends that retailers should focus on when building their mobile strategies and products.
Trend #1: In-Store Location Awareness
Thanks to iBeacons and GPS, mobile retail apps can now provide a unique brick-and-mortar experience. By identifying the exact location within a store, the app can deliver hyper-relevant information to shoppers. Imagine providing your customers with a store-specific map of where to find the items on their shopping list (a time-saver). As they pass through an area with a special offer, the app can support your promotion with a customized message (a sales opportunity). In-store location awareness is a win-win for customers and retailers. Macy's and Walmart have been early adopters of iBeacons. In the ongoing battle to provide each shopper with the right message at the right time in the right place, knowing exactly where a customer is within the store can create great opportunities.
Trend #2: Brand Experiences As Apps
Retailers sponsor events and create non-shopping experiences because they know consumers buy more than a product — they believe in a brand. Mobile apps offer retailers the possibility to create a daily experience that reinforces a brand’s core values to current and potential customers. TheOakley Surf Report app, for example, provides weather conditions and tide information. It provides a valuable resource to the audience that may (eventually) purchase sunglasses, sandals and other surf-related products.North Face and REI have snow report apps. Charmin has the “Sit or Squat” app to locate clean bathrooms (even if they don’t use Charmin toilet paper). Think outside the shopping box and consider building an app that creates brand value by becoming a part of a user’s daily life.
Trend #3: Create Loyalty With Rewards
Saving money and earning rewards have been long-time staples for retail marketing. Successful mobile apps will put loyalty front and center. Build features that allow customers to earn and redeem loyalty rewards through their phones or at physical locations. Incentivize downloads and interactions with special points offers. Target’s Cartwheel app helps shoppers “save on the things they already buy,” with a reported $65+ million in global savings by users. Make the loyalty experience simple and seamless. Mobeam’s BeepN’Go, now preloaded on all Samsung Galaxy S5 smartphones, allows users to load loyalty cards, coupons and gift cards (almost anything with a barcode), and redeem them when shopping in stores. The BeepN’Go digital wallet image on the phone screen is scanned at checkout.
Trend #4: Context Awareness
Retailers stock sandals in the summer and boots in the winter. Umbrellas move to the front of the store on rainy days. When the snow report for a region comes in, an email promoting a special offer on hats and skis can go out to customers in that area. Context marketing makes a lot of sense — and sales. The same holds true for mobile retail apps and customized messaging. Thanks to GPS functionality in phones (or ZIP code information in a user account), retailers can leverage customer locations and local information to deliver automated contextual messages. By integrating with weather, traffic, local event listings and other regional data, in-app marketing can be far more relevant and automated.
Trend #5: In-Store Innovations
Many retailers have implemented mobile devices directly into the in-store shopping experience. From personal checkouts anywhere (Apple Stores via an app that allows shoppers to directly purchase small items) to Kate Spade creating a shoppable window front in New York City, mobile technology can revolutionize the traditional brick-and-mortar experience. Consider new consumer-centric sales flows, like a grocery store app that allows the shopper to scan barcodes as they put items in their cart. Check out involves a store employee quickly confirming the customer’s receipt matches what’s in the cart, and a button tap completes the purchase. By putting design thinking to work, mobile can innovate traditional retail stores to improve experiences and drive sales.
As technology evolves and mobile adoption increases, enticing retail apps and mobile brand experiences will be essential for any retail business to compete and be successful.
Retail Market Trend
Smart and Mobile
The Gartner Group predicts that 40% of the total mobile handset market will be smartphones in 2012.
Consumers carry their smartphones at all times, including (or especially) while shopping.
Equipped with location-awareness and cameras, smartphones are a powerful, personalized medium for
offering innovative sales and service experiences to customers.
Retailers are investing in mobile apps to reach their customers on a more personal level than ever before.
Retail Mobile Applications
Most retail mobile strategies involve getting the websites optimized for mobile browsing and sending
messages about offers to consumers' phones.
But mobile applications are feature-rich and allow customers to drill down to specific tasks without having
to browse through an entire retailer website.
They help customers search for products, information or stores; serve as a channel for marketing, promotions,
building loyalty, customer engagement and payment; and address a wide range of consumer shopping needs. Searches
Location-specific apps ensure that consumers can search for and locate stores, products, price
comparisons and product reviews — when and where they need the information.
Search apps leverage cameras, scanning, voice and GPS capabilities in smartphones. Users can click pictures or scan barcodes of products to locate where they can be purchased or locate the nearest outlets of a retailer. Promotions and Coupons
Location-based marketing and promotional applications add tremendous value to the mobile marketing strategies of retailers.
Our ARBSMobileComm Apps allow users to take pictures of print ads and products on their smartphones and send them to retailers in exchange for coupons, product reviews and other retailer offerings.
Our ARBSMobileComm Apps , Restaurant's SMS couponing app are examples of
mobile applications for retailers that notify customers about current offers and schemes in a particular location. Customer Engagement
For well-established retailers, creating rich shopping experiences is a big part of their value proposition.
Our ARBSMobileComm Apps iPhone app for its consumer electronics allows users to connect with friends on Facebook or e-mail for suggestions and advice on the product they are looking to buy.
Our ARBSMobileComm Apps iPhone app allows users to mix and match garments from GAP and share results via GAP'shome-grown social community, e-mail or Facebook to get real-time tips from fashion-savvy friends. Integrated and Secure Mobile Presence
For small to medium-size retailers, the best strategy is to start small with a high-engagement retail mobile
application and build on more feature-rich applications in a phased manner.
Retailers must ensure that their mobile strategies and apps focus on offering maximum customer privacy and
integrate well with operations across other channels. Online vs. Brick and Mortar
Online holiday sales in 2011 grew 15 percent over 2010 to $37.6 billion. Retail sales in physical stores increased by only 3.9 percent to $469.1 billion
Best Buy recently reported a 29 percent drop in profits because of discounts and advertised sales of top
grossing electronics in an attempt to compete with Amazon.
Amazon is now offering discounts to consumers on any product purchased via its price comparison mobile app,
another huge blow to physical retailers. Online vs. Brick and Mortar
Brick and mortar retailers need to figure out a way to compete with Amazon and other e-commerce giants that
doesn’t eat into their margins. Deals and coupons simply aren’t enough.
Think about this statement: “Retail isn’t broken, stores are.”
Mobile technology is what e-commerce companies are using to hurt physical stores.
It is also the technology that may save these stores. Personalization and data are the two key factors that could
save retail stores; and the vehicle that uses these technologies is the mobile phone.Why Mobile?
comScore recently reported that two-thirds of all smartphone owners performed some sort of shopping
activity on their phones, including comparing products and prices, searching for coupons, taking product
pictures or locating a retail store.
Slightly more than one in three purchasers used their smartphone to make a purchase while in a store.
E-commerce companies have been quick to capitalize on this trend while brick and mortar retailers have not
caught on in quite the same way. Incentivize
Brick and mortar stores need to figure out not only how to drive traffic, but also how to increase the purchase
amount and conversion rates, create loyalty and return customers.
Shopkick automatically recognizes when someone with the free Android or iPhone app on their phone walks
into a participating store. Once a Shopkick Signal is detected, the app delivers reward points called
“kickbucks” to the user for walking into a retail store, trying on clothes, scanning a barcode and other actions.
These rewards can be used towards purchases.
Increased likelihood of shopping at a store with an app.The implications of failing to meet rising expectations and
changing behavior are stark: 66% of U.S. smartphone owners—92 million consumers—state that they are more
likely to shop at a store that offers “an app with searchable product catalog, featured sales, and a store locator.”
Nearly 1 in 5 indicate they are much more likely to do so. The scope and intensity rises markedly among those we
call “top app users”—the top 25% of smartphone owners based on frequency of use across 12 categories of app.
More than one out of three say they are much more likely to shop at stores with an app with these functions, with
84% overall expressing a preference for those stores. We believe the premise that smartphone owners will move
toward the beliefs and behaviors of today’s top app users is a wise strategic planning assumption. Across the board, owners embrace smartphones and apps with intense favorability. Nine out of ten (91%) have positive feelings toward their smartphone and their apps, driven by very favorable feelings (75% for their phones and 52% for their apps)—a strong basis to believe the role of both in their lives will increase over time.
Moreover, several characteristics of the top app users imply growth:
• Top users are younger: more than half (58%) are ages 18-34 and two-thirds (67%) are under 40. As the
next generation crosses into adulthood, it is plausible they will manifest behaviors and beliefs similar to
those of today’s top app users.
“My favorite supermarket had an app that completely revolutionized my shopping experiences there.” -Woman, 40s, Oregon
• Top users use their phone for business more than others: fewer than half (45%) use their phone
primarily for leisure, compared to 68% of other owners. Smartphones, tablets, and apps are likely to
become more entrenched and pervasive in the workplace, increasing their use for both leisure and
work.
• Top app users have had their smartphones longer—a full 77% for 3 years or more, versus under
half of other owners. Given the passion with which people embrace their phones and apps, it is possible
that increasing familiarity alone may move more owners toward the perspective and behavior of top
app users over the next 24-36 months.
• A mobile app is a necessity. Retailers that fail to offer an app providing a searchable product catalog,
featured sales, and a store locator should expect to lose share now.
• Apps can be both a signal and driver of affinity. KPIs for digital strategy should include measurable
gains in satisfaction, loyalty, or brand strength among mobile app users.
• Apps can drive behavior. Your digital strategy should include identifying and enabling specific
actions that have business value consumers can take using their mobile device.
experience:
• In aggregate, the majority of smartphone owners (88%) view the major retailers included in this survey
favorably. However, in contrast to their smartphones and their apps, retailers’ favorability is driven by
moderate rather than intense affinity: 16% express strong favorability toward the retailers versus 61% for
their apps and 75% for their phones.
We suggest that the strongest digital strategies will be those that find ways to exploit a “halo effect.”
• Likewise, in their own words top app users express enthusiasm for a range of benefits from their
smartphone including access, information, connectedness and ease.
While there will be no “one-size fits all” answer, we believe the most successful digital strategies will be
those embrace finding creative ways to align the functionality the retailer’s app offers with what its
users value most.
There is a range of actions that have business value that a
mobile app can enable:
• Reviews and recommendations
• Check ins, send-to-a-friend, or other social activity
• Loading value into a store account
Coca-Cola’s Freestyle app enables users to locate the nearest Freestyle soda fountain and save and share their
favorite mixes.iv
As this example may imply, actions with the most business value in any given retail experience
may be very different.
But our hypothesis is that the strongest digital strategies will embrace an opportunity to use mobile apps to drive
some form of action by the user.
influence and impact of Retail Business Mobile Apps
To provide digital strategists with benchmarks for the level of influence and impact to which they should aspire, we tested the impact of apps on actions. We chose three socially acceptable, non-commercial activities with only
indirect benefits to smartphone owners:
• Providing comments on a proposed project in your town
• Watching a city council meeting
• Reporting a pothole or other need for city services
Each activity has a potential commercial counterpart:
• Providing feedback
• Viewing content
• Taking an action triggered by something they observe in the environment.
Being able to perform an action using a mobile app significantly increased respondent’s stated likelihood of
performing each action. Most strikingly, propensity to report a pothole nearly doubled (increased 94% and 92%,
respectively, for all owners and top app users). Possibly reflecting their more frequent use of their phones across
work and play, top app users were 69% more likely to watch a city council meeting compared to 43% of owners
overall. Both groups were about half again as likely to provide comments on a proposed project in their
community (47% for all owners, 57% for top app users).
Likelihood to take action
% increase in propensity to take an app-enabled action
To be sure, how the dynamics of civic motivation versus a commercial incentive (such as discounts or reward points) will affect app users is beyond the scope of this data. However, we believe it is strong prima facie evidence that retailers do have an opportunity to move mobile app users to action if they embrace it as part of their digital strategy.
positively correlating with strong outperformance on core business KPIs holds true in the retail sector as well.
Companies such as Starbucks and Walgreens have proven that mobile apps can have significant business
impact. Companies like Coca-Cola have shown that B2C companies can leverage digital and physical assets to
create novel and compelling experiences.
To help retailers accelerate their journey toward compelling experiences with significant business impact,
we explored the beliefs and behaviors of U.S. smartphone owners. Based on this analysis, we recommend that
retailers accept mobile apps as a necessity but also that their digital strategy must aim beyond table stakes:
• At minimum, offer an app with a searchable product catalog, featured sales, and a store locator. Adopt a
planning assumption that consumers will increasingly manifest the beliefs and behaviors of today’s top app
users.
• Establish a goal of measurable improvements in satisfaction, loyalty, or brand strength among mobile
app users.
• Embrace mobile apps as an opportunity to materially influence the likelihood of consumers taking actions
with business value as a core part of your digital strategy.
Preference for stores with useful apps
Increased likelihood of shopping at a store with an app.The implications of failing to meet rising expectations and changing behavior are stark: 66% of U.S. smartphone owners—92 million consumers—state that they are more
likely to shop at a store that offers “an app with searchable product catalog, featured sales, and a store locator.”
Nearly 1 in 5 indicate they are much more likely to do so. The scope and intensity rises markedly among those we
call “top app users”—the top 25% of smartphone owners based on frequency of use across 12 categories of app.
More than one out of three say they are much more likely to shop at stores with an app with these functions, with
84% overall expressing a preference for those stores. We believe the premise that smartphone owners will move
toward the beliefs and behaviors of today’s top app users is a wise strategic planning assumption. Across the board, owners embrace smartphones and apps with intense favorability. Nine out of ten (91%) have positive feelings toward their smartphone and their apps, driven by very favorable feelings (75% for their phones and 52% for their apps)—a strong basis to believe the role of both in their lives will increase over time.
Moreover, several characteristics of the top app users imply growth:
• Top users are younger: more than half (58%) are ages 18-34 and two-thirds (67%) are under 40. As the
next generation crosses into adulthood, it is plausible they will manifest behaviors and beliefs similar to
those of today’s top app users.
“My favorite supermarket had an app that completely revolutionized my shopping experiences there.” -Woman, 40s, Oregon
• Top users use their phone for business more than others: fewer than half (45%) use their phone
primarily for leisure, compared to 68% of other owners. Smartphones, tablets, and apps are likely to
become more entrenched and pervasive in the workplace, increasing their use for both leisure and
work.
• Top app users have had their smartphones longer—a full 77% for 3 years or more, versus under
half of other owners. Given the passion with which people embrace their phones and apps, it is possible
that increasing familiarity alone may move more owners toward the perspective and behavior of top
app users over the next 24-36 months.
Three recommended criteria
for a high-potential digital strategy:• A mobile app is a necessity. Retailers that fail to offer an app providing a searchable product catalog,
featured sales, and a store locator should expect to lose share now.
• Apps can be both a signal and driver of affinity. KPIs for digital strategy should include measurable
gains in satisfaction, loyalty, or brand strength among mobile app users.
• Apps can drive behavior. Your digital strategy should include identifying and enabling specific
actions that have business value consumers can take using their mobile device.
Two reasons to embrace increasing
satisfaction
We see two reasons to embrace increasing satisfaction, loyalty, or brand strength as a KPI for the mobile appexperience:
• In aggregate, the majority of smartphone owners (88%) view the major retailers included in this survey
favorably. However, in contrast to their smartphones and their apps, retailers’ favorability is driven by
moderate rather than intense affinity: 16% express strong favorability toward the retailers versus 61% for
their apps and 75% for their phones.
We suggest that the strongest digital strategies will be those that find ways to exploit a “halo effect.”
• Likewise, in their own words top app users express enthusiasm for a range of benefits from their
smartphone including access, information, connectedness and ease.
While there will be no “one-size fits all” answer, we believe the most successful digital strategies will be
those embrace finding creative ways to align the functionality the retailer’s app offers with what its
users value most.
Leverage mobile apps in retail business
Leverage mobile apps to drive actionThere is a range of actions that have business value that a
mobile app can enable:
• Reviews and recommendations
• Check ins, send-to-a-friend, or other social activity
• Loading value into a store account
Coca-Cola’s Freestyle app enables users to locate the nearest Freestyle soda fountain and save and share their
favorite mixes.iv
As this example may imply, actions with the most business value in any given retail experience
may be very different.
But our hypothesis is that the strongest digital strategies will embrace an opportunity to use mobile apps to drive
some form of action by the user.
influence and impact of Retail Business Mobile Apps
To provide digital strategists with benchmarks for the level of influence and impact to which they should aspire, we tested the impact of apps on actions. We chose three socially acceptable, non-commercial activities with only
indirect benefits to smartphone owners:
• Providing comments on a proposed project in your town
• Watching a city council meeting
• Reporting a pothole or other need for city services
Each activity has a potential commercial counterpart:
• Providing feedback
• Viewing content
• Taking an action triggered by something they observe in the environment.
Being able to perform an action using a mobile app significantly increased respondent’s stated likelihood of
performing each action. Most strikingly, propensity to report a pothole nearly doubled (increased 94% and 92%,
respectively, for all owners and top app users). Possibly reflecting their more frequent use of their phones across
work and play, top app users were 69% more likely to watch a city council meeting compared to 43% of owners
overall. Both groups were about half again as likely to provide comments on a proposed project in their
community (47% for all owners, 57% for top app users).
Likelihood to take action
% increase in propensity to take an app-enabled action
To be sure, how the dynamics of civic motivation versus a commercial incentive (such as discounts or reward points) will affect app users is beyond the scope of this data. However, we believe it is strong prima facie evidence that retailers do have an opportunity to move mobile app users to action if they embrace it as part of their digital strategy.
Place bets beyond table stakes
A global cross-industry pattern of strong capabilities deploying apps, operating APIs, and using data analytics positively correlating with strong outperformance on core business KPIs holds true in the retail sector as well.
Companies such as Starbucks and Walgreens have proven that mobile apps can have significant business
impact. Companies like Coca-Cola have shown that B2C companies can leverage digital and physical assets to
create novel and compelling experiences.
To help retailers accelerate their journey toward compelling experiences with significant business impact,
we explored the beliefs and behaviors of U.S. smartphone owners. Based on this analysis, we recommend that
retailers accept mobile apps as a necessity but also that their digital strategy must aim beyond table stakes:
• At minimum, offer an app with a searchable product catalog, featured sales, and a store locator. Adopt a
planning assumption that consumers will increasingly manifest the beliefs and behaviors of today’s top app
users.
• Establish a goal of measurable improvements in satisfaction, loyalty, or brand strength among mobile
app users.
• Embrace mobile apps as an opportunity to materially influence the likelihood of consumers taking actions
with business value as a core part of your digital strategy.
Wholesale Distribution
Enable store-floor ordering for quick reaction to out-of-stock merchandise and demand fluctuations
Make sure your wholesale distribution operation gets the first call when customers need to fill their shelves fast. With our mobile order entry app, your customers have a quick and easy way to react to out-of-stock situations or changes in demand. Plus they can access your product catalog and can review past order history.
- Make fast response to your customers' out-of-stock events your competitive edge
- Build customer satisfaction by streamlining cumbersome replenishment processes
- Give customers everywhere access to ordering functionality, product catalogs, and order history
- Reduce call center, sales force, and delivery costs while providing excellent customer service
How A Mobile App Can Boost Sales and Enhance the Customer Experience
Keeping up with consumer demand is a never-ending process. Unfortunately, your competitors also realize the importance of this and are racing to develop new ways to outshine your efforts. How do you satisfy your customers in a culture where quick, ready access to products and/or services from a variety of devices is becoming more the norm than the exception?
Using a responsive design preserves the integrity and browsing capability of the website, eliminating the need to create a separate “mobile” site. However, as consumers continue to demand more and more, many companies are launching mobile apps in addition to responsive websites to help boost sales and enhance the customer experience.
As we approach Black Friday, many retailers and malls are prepping mobile apps for the holiday season. According to 2012 IBM Holiday Benchmark Reports, mobile sales exceeded 16% on Black Friday 2012, an increase of 9.8% over the previous year. Mobile apps in particular are expected to positively affect the progression of this trend during Black Friday 2013.
Having a mobile app is most beneficial when it enhances the customer experience. Let’s examine some strategies app developers use to help companies motivate customers.
Quick, Easy Ordering
Mobile apps can allow customers to quickly place orders from the convenience of their tablet or smartphone. Fast food restaurants are examples of enterprises that have benefited significantly from mobile app development. Dominos is an example of a pizza chain who has a great mobile app. Their customers can explore options and easily place their order directly from anywhere using their mobile device. From big box stores to small retail establishments, companies profit by making products and/or services convenient and accessible to their customers.
Comparison Shopping
Value Added Benefits
Incorporating value added benefits for app customers helps generate sales. Retail apps that use a reward program can help give you a leg up over your competition. Starbucks uses this to its advantage by offering points toward rewards such as free song downloads, free apps, and free beverages. These benefits are exclusively for app subscribers, and help motivate customers to patronize their business. This, coupled with the ability to pay directly from the app, is a double winner for everyone!
Convenience
Making the experience convenient for the customer will keep them coming back. Airlines in particular have embraced this concept. For example, the Delta Airlines mobile apps allow you to check-in to your plane, change or make modifications to your flight, reserve or change seating, and even display your boarding pass at the gate. Developing an app that makes your product and/or service more convenient for the consumer not only enhances their experience, but increases your chances for repeat business.
It is important to choose an app developer who understands the importance of creating a mobile app that utilizes as few steps as possible for customers to make purchases. Allowing customers to securely store credit card information or purchase history within the app helps reduce the time it takes to make a purchase. You are more likely to make a sale if you can feature a product, and allow it to be easily added to the shopping cart and purchased in as few steps as possible. The easier the app is to use, the more often your customers will explore the app and buy!
When working with an app developer, try to place yourself in your customers shoes and ask questions such as: What features would make it more convenient to order my product? What benefits or rewards can I incorporate to add value to my product or service? What innovative ideas can be integrated to help make my app stand out?
In the day and age of “wanting now, buying now”, it is important to ensure your products and/or services are conveniently available across a wide variety of platforms. Ordering online, and especially from mobile devices, is more prevalent than ever. Just like websites, there will soon come a time when every business has an app. Developing one sooner than later can help keep you ahead of the game, generate interest and boost your overall bottom line.
B2B MOBILE SALES APP for your business
- Equip your sales staff with up-to-date customer and inventory data wherever they are. Your staff can place orders
- on through the Mobile Sales App on their tablet or mobile phone. These orders push into your Mobile APP , waiting for fulfilment.
- Mobile Sales Quoting & Ordering
- Sign and send quotes, orders & invoices
- Show-off with a beautiful mobile product catalog
- Manage your business relationships with built-in CRM
- Process orders faster using our mobile sales app. Manage customer info, demo products, create quotes and place orders. Available on Android, iOS and Windows.
B2C MOBILE COMMERCE APP
Publish your own branded mobile app in the app stores for Android, iOS and Windows. Showcase your products, list your retail outlets and even sell your products via the app.
MOBILE MERCHANDISING APP
Let your merchandisers and outside sales reps perform retail audits and merchandising inspections using their mobile devices. Available on Android tablets and phones.
Sales Manager Mobile Apps
Give your sales team the tools they need to wow their customers – with our Sales Manager mobile app
- Meet customer needs faster, better, and more effectively than the competition. The SAP Sales Manager mobile app combines innovative business processes with leading edge technology – so your sales reps can collaborate and execute lead-to-quote-to-order processes anytime, anywhere, on any mobile device.
- Reduce call planning and execution times
- Speed up the sales cycle by creating quotes and opportunities on the go
- Locate and call customers "Near Me" to reduce inefficient travel and wait times
- Collaborate with colleagues by creating, assigning and accepting tasks, leads, and opportunities
- This application is powered by Our Mobile Platform giving you total configuration flexibility, offline access and ability to run natively on any device
How To Use Mobile Business Apps To Increase Sales
Road warriors are all too familiar with the drill of connecting -- and waiting -- for the Internet via their laptop. If time is money, a lot of money that could be made is being held up by slow connection speeds. Here, the president and CEO of MacroSolve/Illume Mobile discusses an alternative: mobile applications via tablet computers.—Jennifer Bosavage, editor
On-the-road salespeople have long recognized the advantages of being able to deliver a sales presentation with the help of a laptop computer, but the frustration has been the time it takes for laptops to boot up and connect to external projectors or the Internet. Enter tablet-based applications -- mobile applications -- designed to let users swiftly pull up the information they need for a sales presentation on their iPad, Android or new BlackBerry PlayBook tablet. Such mobile applications offer sales organizations a mobile sales tool kit with up-to-the minute videos, brochures, pricing, statistics, technical information, contact management functions, promotions, information on competitors and tools for creating proposals, quotes and contracts.
Those mobile applications are not a one-size-fits-all product. Rather, they can easily be customized to meet the specific needs of a sales organization, small or large, at a fraction of the price and time of creating a proprietary system from the ground up. The mobile applications are visually appealing and easy and intuitive to use. Such apps are typically offered to customers under a one-time licensing fee agreement with an annual support maintenance contract. Businesses can add and revise content through an intuitive web-based administrative panel, ensuring that field personnel always have access to the most up-to-date information and prices.
In addition to offering convenience, mobile applications also promote consistency with regard to how a product or service is presented. Rather than leaving it up to individual sales reps to come up with their own presentations, mobile applications distribute information from central servers to all members of a sales force simultaneously, using video and 3D images to show off new products and illustrate product features. For example, MacroSolve recently launched SaleSentral, a software platform for tablets. MacroSolve is using SaleSentral to develop customized and branded apps for clients in the insurance, food and beverage, healthcare, construction and office equipment industries.
Another advantage of the use of such apps is increased responsiveness to customers. Field personnel can reach customers -- and customers can reach them -- anytime and anywhere. By receiving information in real time, sales reps can take action based on up-to-the-minute information, giving them a competitive edge in the marketplace.
The end result of the use of mobile apps is to improve productivity. Sales reps spend less time on administrative tasks and more face time with existing and prospective customers, while companies spend less money on printed sales materials, mailing and delivery costs and antiquated, paper-based record-keeping processes.
Mobile Apps for Sales - Survey,Reports
Indeed, according to the recent “Anywhere Enterprise--Large: U.S. Mobility and Applications Survey” from the Yankee Group, businesses can realize the following advantages from mobile business apps:
* Increased field selling time: 28 percent
* Eliminated redundant activities: 27 percent
* Increased win rates: 26 percent
* Reduced sales calls costs: 25 percent
* Increased forecast accuracy: 25 percent
* Decreased administrative time: 24 percent
* Decreased sales cycle: 23 percent
The increased power of tablets, in combination with young, tech savvy workers who are eager to introduce business functions to their mobile devices, thus allowing easy access to information without the need to be tethered to a desk, is fundamentally changing the way business is conducted, particularly in outside sales.
Those drivers have contributed to an explosion in the sales of tablets, with a recent IBM survey of 2,000 tech pros in 87 nations showing that mobile business apps will surpass all other forms of business software development by 2015, with the biggest growth being in customized software developed for a company's unique operations.
So if you’re still carting around glossy sales sheets and brochures in the backseat of your car, if you’re still twiddling your thumbs while waiting for your laptop to boot up or if you’re still going back to the office at the end of the day to check or log customer data, perhaps it’s time to ask yourself if there’s a better way.
Ready to use functionality:
Access all customer related info, while out of the office;
Register contact and company info during your discovery calls;
Log information of your interactions with contacts; Schedule tasks for follow-up;
Register the estimated amount for opportunities and expected close date;
Update the stage of an opportunity (% close to completion).
How sales teams can use mobile apps to increase sales and productivity ?
Social media and messaging apps saw the highest usage growth in 2013, with an increase of 203% year-on-year. Surprisingly, it was neither games, music, nor news apps that had the second highest usage growth. It were the business utility and productivity apps that saw a 149% year-on-year growth in mobile usage, highlighting how people are utilising their smartphones and tablets more and more as personal computers.
In 2012 intel employees saved a whopping 57 minutes a day by using 41 different utility and productivity apps internally. One of the reasons for this is that employees were able to use these apps on their own mobile devices, which is part of intel’s bring-you-own-device (BYOD) program.
Business utility and productivity apps are booming, and businesses need to adapt in implementing this new technology into their sales and marketing models. However, there are still many unexplored opportunities for this type of applications, we have created a few user cases to show how sales representatives can use mobile applications to increase productivity and make more sales.
A) Make sales presentations interactive.
Explaining the product you are selling can be difficult. This is where beautifully designed presentations can make the difference. We created several interactive apps for sales teams that can be used for client presentations. This allows the sales rep to have a more intimate meeting and a more natural talk with the client. Instead of having to point at a powerpoint presentation all the time and having a cold sales meeting. Furthermore, presentations can be updated in the backend, which means that sales teams always have the latest and right information to present to clients.
B) Build and send proposals when you are with the client.
When meeting with a client, it is essential to write down their ideas and requests, so you can then insert this information into your computer to calculate, generate, and – finally – send the proposal when you are back at the office.
Print solutions provider Brother developed an app that mirrored the functionality of a spreadsheet in an easier and more visually engaging user experience. As sales representatives, you can now make the proposal while you are visiting the client. You can immediately show the proposal to the client and change specifications as you go along. This all results in giving the sales team the tools they need to close deals faster and increase productivity, as well as providing an upper hand against competing sales pitches.
C) Use the smartphones functionalities
One of the great things about smartphones is that you can use them for more than just texting and making calls. Think about how you can utilise your phone’s camera, voice recognition, or gyroscope.
For example, when you take a car for a test drive you have to fill in several forms for safety and liability. At Nodes, we built an app for Citroen that automatically takes the information from the users driving licence when they take a picture of it, instead of having to fill in the forms manually. They can then add their contact details as well as sign up for the newsletter. This is linked to Citroen’s CRM system where people receive information based on the car they had a test-drive in.
Wearable Tech will further increase productivity.
In 2014 we will see more innovative ways we use mobile apps during work. Wearable technology will have a huge impact on this and the result will be a wider range of apps being used by sales representatives, managers, construction workers, and many others. Virgin Airlines is already using Google Glass and Smartwatches to help boost productivity and manage task allocations more effectively. Businesses will need to implement these new innovations in technology into their business models to ensure they keep up with current trends and stay one step ahead of their competitors.
Mobile app usage mobile sales applications Productivity
iPad sales app to refer to a variety of business tools built specifically for the iPad.
iPad sales apps connect business processes, people, and technology to achieve a common goal: generate new customers and keep existing customers happy.
The perfect iPad sales app:
- Is fast and simple for the sales rep to navigate
- Provides easy access to current collateral
- Positions sales people with complete product knowledge
- Provides product information directly to the buyer
- Helps sales reps treat buyers as informed people
- Drives sales and proves a worthy investment
SALES & MARKETING Mobile APPS
Sales and marketing personnel are the road-warriors of the business world, generally working around the clock from any location. Mobility has transformed the way they work with smaller devices and point-solution apps that make them productive far beyond email, calendar & contacts.
One challenge is curating an “approved” set of mobile sales apps and then ensuring workers adopt and use them. These apps may be custom-built, on a public app store, commercially available or HTML5. With ARBS, it’s easy to manage apps and configure it to display only those apps pertinent to a person based upon their job or role.
USE CASES
- Customer Relationship Management
- Product catalogs, presentations and demos
- Event management and lead tracking
- Proposal and contract management
- Project & task management
CAPABILITIES
App distribution to MDM and non-MDM devices
If your solution requires MDM on devices, ARBS works seamlessly with all vendors as the system of record for managing mobile apps and managing all aspects of the application lifecycle. Updates to the apps are updated on the device instantaneously “over-the-air”.
“No SDK” mobile app security
ARBS wraps apps to protect sensitive data without touching code or using SDK’s; data is secured invisibly. Ensure apps and data are protected with built-in encryption, app-level VPN, required passphrase policies, and more.
Mobile Identity Bridge
ARBS dynamically authenticates users directly through your identity server (SSO) for system access and app distribution based on user’s role.
Secure, role-based content portal
Powerful document management empowers tablet users to directly edit, mark-up and organize nearly any form of content including Word documents, Excel spreadsheets, PowerPoint presentations, PDF’s videos, news feeds and more.
Enterprise-grade cloud architecture
ARBS’s solution is 100% architected to run in the public or private cloud. With global redundancy and multiple service providers, we offer no single point of failure, and can scale to hundreds of thousands of users instantly.
